What would the user experience be for the future shopping cart? Would we as consumers ever step into a store? Or would we open our phone and access the store through a portal. Would algorithms automatically buy things for us, with it being our job to stop them if we don't want those items. Through this project, I want to explore the interaction, experience, and physicality/materialistic qualities of the future shopping experience, for both the users and the algorithms. What does a shopping experience look like when you never have to step out of the house, decisions are made for you, and drones deliver everything you purchase?
This project is in its very early stages, and I will be adding to this page as it evolves!
Bellow is an early affinity map exploring the current ways to shop and some initial ideas of how a future shopping experience could be carried out.
While I have been mind mapping out current norms of digital shopping and starting to develop future processes of it, I have started to research popular online shopping venues. I began with three companies, Amazon, Ralphs Mobile, and Trim, and have been reverse wireframing their sites/apps to find similarities, unique aspects that make their service more successful in delivering a better user experience, and possible aspects that might evolve over time.
Amazon is already redefining how everyone shops, and will most likely continue to for quite some time. The online shopping site has transformed how people purchase goods of all kinds. People that once would physically visit a shop, instead now order items at will with the expectation of free returns and fast deliveries.
Ralphs, a traditional grocery chain owned by Kroger, has its own mobile app that allows users to shop for anything they carry. The shoppers have the options of in-store pickups, curbside delivery, or even to pay for direct door delivery.
Trim is not a shopping app/website, however, it is a very new way of going about saving money. By signing up and giving the company access to your bank account and other subscription services, they use artificial intelligence algorithms to explore and manage how you could save money. In exchange for their services, they collect 33% of what they save you. They manage your modern shopping carts in a sense. Services and reoccurring purchases are monitored and even renegotiated by their algorithms. They are unclear if this is flagged by the algorithm and then later negotiated over the phone by a person or another algorithm. This is all carried out by them, with no user actions needed. They inform you of what they are doing step by step through either text messages or facebook messenger.
By examining the user experience design of these online sites/ apps it becomes possible to explore a probable future of online shopping and user experience of that shopping experience. Trim, I think shines light on what could become a future structure for the shopping experience. What if items you buy normally, weekly, or monthly are just assumed and purchased on your behalf, and all that you as a shopper has to do is review incoming text messages. In a sense, many pharmacies already implement a system like this. Kaiser Permanente will mail you all of your prescriptions every month. A hand full of my past colleagues in the VFX industry would have loved a system like this. Long hours, especially during crunch times, forced them to buy new clothes rather than choose sleep over spending the time doing laundry.
Bellow are the beginning wireframe deconstructions of their sites/ apps. I will be continuing to explore this while continuing mind mapping and beginning to take user polls via social media and possible in-person interviews.